Versace La Vacanza campaign is first since Vitale named to design helm

​Versace has released its latest campaign and it’s significant in that it’s the first one since Dario Vitale was named to the top created post at the label back in March.

Everything about Versace is being closely watched at the moment because, apart from its change of creative chief with Donatella Versace stepping down, its acquisition by Prada Group means its turnaround process is very much in the spotlight.

So what do we get with this campaign? Well, it’s for ‘La Vacanza 2025’ and sees the label reconnecting with its oceanic roots. The company said that “Versace was born from the ocean. The Mediterranean mythology at the heart of the House pervades its mentality from the beach to the city”.

The campaign was shot by Zoë Ghertner and “illustrates the transition between shore and city central to the collection. Imagery shot on the beach pays homage to the antique genetics of Versace with nods to the archaeological artefacts that inspire Versace Home, while interior settings conjure swimming pool culture and spatial design”. 

The collection’s sea-centric motifs also “serve as symbols of a commitment to the preservation of the treasures of the ocean initiated by Versace as part of its devotion to all aspects of diversity, including biodiversity”. 

For La Vacanza, the House has collaborated with Coral Gardeners – an organisation that restores damaged reefs – by adopting nine thousand coral fragments in French Polynesia.

As for the collection itself, the theme is seen in both Women’s and Men’s collections “steeped in a lifestyle suspended between sea and land”. Fusing coastal dress codes for day and evening, the pieces transition from swimwear into leisure and formalwear adorned with new adaptations of the House’s historical Trésors de la Mer motif.