(11/07/24) Travelport has implemented a tool designed to
help agencies provide the fastest and best possible service to
customers.
As the latest enhancement to the Travelport+
platform, Content Curation Layer (CCL) uses artificial
intelligence (AI) and machine learning (ML) to trawl billions of
trip options and quickly deliver a range of intuitive search
results to travel agency partners worldwide.
“Travelport’s role in the increasingly complex
travel industry is to take millions of pieces of disparate
information and make it simple for both travel agencies and
providers to understand, search, sell and service,” said Greg
Webb, Chief Executive Officer at Travelport. “We believe AI and
machine learning are powerful tools to do just that. The Content
Curation Layer will allow travel agencies to provide travelers the
right range of normalized, enriched, bookable content at speed,
via a singular search screen. Used for all content sources (LCC,
EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare
apples to oranges in an apples to apples way.”
Screenshot of Travelport+’s Content Optimizer
CCL uses AI and ML to sift through aggregated,
multi-source content and identifies the most
relevant offers for each traveler to create a faster, more
intelligent search experience for the agent.
The technology layer
simplifies the delivery of retail-ready content to agencies and
helps them curate options that are most desirable for their
customers.
One of the key features of CCL is the Content
Optimizer, a new Travelport+ product that offers agency customers
greater control over all content types, including both traditional
and NDC content. With the ability to apply agency-specific rules,
agencies can use Content Optimizer to tailor search options and
results, enhance revenue optimization and mitigate content choice
overload.
“Our travel agency partners know their travelers
well, and Content Optimizer gives agencies the ability to set
their own rules and customize the type of results that are
prioritized,” Webb added. “This innovative product offers agencies
more control of their content, with the support of AI to save
agencies more time and money.”
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