The Souled Store acquires pop culture merchandise brand Redwolf

The Souled Store has acquired pop culture merchandise brand Redwolf to strengthen its portfolio of unique designs and innovative products.

With this acquisition, Redwolf’s founders – Ameya Thakur, Rahul Jaisheel and Vivek Malhotra will be joining The Souled Store team.

Commenting on the acquisition, Vedang Patel, co-founder of The Souled Store in a statement said, “We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit. This acquisition will strengthen our mission to become the Home of Pop-culture in India.”

Vivek Malhotra, co-founder of Redwolf added, “Merging with The Souled Store was the next logical step in realizing our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights.”

The Souled Store currently has over 200 licenses including giants like One Piece, Naruto, Marvel among others. It retails a variety of apparel such as cargos, linen shirts, sneakers through online marketplaces and retail stores across India.