Swiggy Instamart launches ‘Maxxsaver’ feature to boost sales

Swiggy Instamart, a quick commerce platform has launched an in-app feature called ‘Maxxsaver’ to boost sales by offering savings to customers on large orders.

With this feature, Instamart allows customers to save up to Rs 500 after reaching a certain order value. The feature will be applicable across all categories that include daily essentials, electronics, smartphones, fashion, beauty, among others.

Commenting on the launch, Amitesh Jha, CEO of Swiggy Instamart in a statement said, “As more users turn to Swiggy Instamart for daily essentials, electronics, fashion, and more, we remain committed to delivering exceptional value. With Maxxsaver, we enhance our promise to make Swiggy Instamart the most affordable and convenient quick commerce destination.”

“By passing on the benefits of larger orders, we’re able to offer better pricing to our users. Whether it’s a top-up or a weekly haul, users can effortlessly unlock maximum savings on every order,” he added.

Swiggy Instamart offers 10-minute deliveries in 100 Indian cities after recently adding 32 cities to its network.