Women’s ethnic wear brand Rangita by Stellaro Brands plans to open 25 new exclusive brand outlets across India in the coming 12 months, beginning with five to six store launches this financial quarter.
“We launched four Stellaro brand stores across Telangana and Andhra Pradesh last year and saw strong customer traction,” said Stellaro Brands’ CEO Himanshu Chakrawarti, ET Retail reported. “The demand from these regions has encouraged us to accelerate our offline rollout.”
The business plans to invest between Rs 7 crore and Rs 8 crore to open the 25 stores. Planning to pursue an omni-channel expansion strategy, Rangita by Stellaro aims to harness digital insights to drive its offline sales.
“Being part of a digitally savvy group gives us the ability to identify high potential micro-markets,” said Chakrawarti. “Our initial success in Telangana and Andhra Pradesh was driven by strong product-market fit reflected in our digital sales.”
Rangita recently launched its ‘Shubh Aarambh’ campaign to promote its Spring/ Summer 2025 apparel collection. The label’s latest designs feature vibrant kurta sets and anarkalis as well as more paired down options for daily wear, according to its Facebook page.
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