Model family: Burberry signs up Jerry Hall and daughters for latest campaign

Burberry has been signing a succession of big names for its campaigns in recent periods and its latest example is a new one starring Jerry Hall and her daughters Lizzy and Georgia May Jagger.

It’s to celebrate Mother’s Day, which has already happened in its domestic market, the UK, back in March but is on 11 May in the US and Canada.

It’s a “tribute to family, love, heritage and style passed down through the generations”.

And as well as the two Jaggers, Hall’s grandchildren Eugene and Dean in a campaign that’s “a heartfelt ode to family and the special bonds that unite us”.

Burberry’s also releasing an accompanying film, “packed with candid moments of laughter and joy – a charming peek into the life of Jerry Hall and her family, and a chance to express gratitude for the selfless devotion and unwavering support of mothers everywhere”.

The company is marking Mother’s Day with an exclusive event at the New York Botanical Garden, “bringing together friends of the house in this intimate and elegant setting”.

Burberry has put together a specific gifting selection and as part of this it’s introducing the Highlands family of bags, featuring motifs referencing the Burberry Check and the new Knight stamp as signature branding. The styles have a coated finish inspired by rainwear and include new silhouettes – a tote, a crossbody and a shoulder bag.