VIP Clothing Limited has strengthened retail presence of its innerwear brand Frenchie X with launch in the Maharashtra and Delhi markets.
With this expansion, Frenchie X innerwear collections will be available at over 100 stores across Mumbai, Pune & Delhi.
The expansion is part of the brand’s strategy of strengthening its physical and digital footprint across India.
Commenting on the expansion, Sunil Pathare, chairman managing director of VIP Clothing Limited in a statement said, “After the successful rollout in Goa, we are excited to bring Frenchie X to Mumbai and Delhi, ensuring our customers can easily access premium everyday essentials. This strategic expansion follows our commitment to enhance our physical presence in tandem with our digital footprint.”
“As VIP Clothing Limited continues its dedicated growth strategy, consumers can look forward to further innovations and market expansions in the near future,” he added.
Earlier this year, VIP Clothing Ltd had entered the quick commerce market by partnering with Swiggy Instamart and Zepto to boost digital sales.
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