FitFlop launches 12th India EBO in Mumbai

Ergonomically engineered footwear label FitFlop has launched a new exclusive brand outlet in Mumbai, located at Sky City Mall in Borivali East. The new store marks FitFlop’s third exclusive brand outlet in the metro and follows the launch of its 11th pan-India store at Lulu Mall, Kochi. 

Spanning 48.7 square metres, the new Mumbai store is designed to cater to the growing local community in the area, offering a space focused on customer comfort, accessibility, and service, announced FitFlop in a press release. The brand’s expansion in India is being carried out in partnership with Metro Brands.

“We’re thrilled to celebrate the continued expansion of FitFlop in India with the successful openings at Lulu Mall and Sky Mall, executed by our trusted partner, Metro Brands,” said FitFlop’s chief commercial officer David Schüttenkopf in a press release. “With 12 freestanding concept stores now operating across the country and four more in the pipeline for this year, the momentum is truly exciting. We’re incredibly proud of this partnership and the shared vision that continues to bring the FitFlop brand closer to consumers throughout India.”

Both of FitFlop’s stores in Mumbai and Kochi offer access to FitFlop’s full product range for both men and women. The UK based brand is known for combining biomechanical engineering with design-led footwear.

“We’re excited to open FitFlop’s third store in Mumbai- this time at the brand new Sky City Mall in Borivali,” said Metro Brands Limited’s chief executive officer Nissan Joseph. “The store brings FitFlop’s latest global design concept to life and introduces an all-new collection that’s high on style and powered by comfort-engineered products.”