The app, which officially launched in October 2024, has successfully onboarded over 2 lakh users and supported 4,727 sellers, predominantly from MSMEs, artisans, and Farmer Producer Organizations (
DigiHaat, the buyer app launched by Nirmit Bharat, a 100 per cent subsidiary of the Open Network for Digital Commerce, has scaled from just 53 orders in November 2024 to over 3 lakh cumulative orders by April 14, 2025. The buyer app was launched in October 2024.
The app has successfully onboarded over 2 lakh users and supported 4,727 sellers, most of whom are MSMEs, artisans, and Farmer Producer Organizations (FPOs). “Its reach spans a wide geographic footprint, now servicing over 2,400 pin codes across metros and India’s tier 2 and tier 3 towns. The platform is enabling buyers from cities like Ayodhya in Uttar Pradesh, Zirakpur in Punjab, Sopore in Jammu & Kashmir, Siliguri in West Bengal, Lamsang in Manipur, Bhuj, Umbergaon, and Vapi in Gujarat, as well as Mysuru in Karnataka and Coimbatore in Tamil Nadu,” an official statement added.
Since its launch, the app has generated a gross merchandise value (GMV) of approximately ₹5 crore. Category-wise, the platform has seen strong traction in groceries, food, and essential goods, with over 2.7 lakh orders in grocery alone, followed by 35,759 orders in food and 2,250 in beauty and personal care, amongst others.
Rahul Vij, Chief Operating Officer, Nirmit Bharat, said, “DigiHaat was envisioned as a platform that reflects the spirit of India’s digital and entrepreneurial ambition. In just a few months, we’ve seen a remarkable uptake—thanks to the power of ONDC’s open network and the trust of local sellers and buyers. Our mission is to create a level playing field for small businesses and empower every Indian—whether in a metro or a remote pincode—to participate in the digital economy with ease, trust, and transparency .”
Published on April 17, 2025
