Curaloe announces India market launch

Premium skincare label Curaloe has officially entered the Indian market with a range of Aloe Vera-based skincare products. Curaloe’s ‘Premium’ collection is now available on its new direct to customer e-commerce platform for the country. 

Curaloe has debuted a range of 12 formulations in the Indian market to mark its official launch in the country, the label announced in a press release. Curaloe’s maiden release targets hydration, anti-ageing, acne control and sensitive skin needs with products such as ‘Hydramax Serum,’ ‘Brightening Lotion,’ ‘Time Stop Serum,’ and ‘Revitalizing Facial Polish.’

Sourced from a sustainable farm in South Africa, Curaloe’s Aloe Vera is hand-picked and extracted from the most potent part of the plant, according to the brand. Curaloe follows organic farming and manufacturing practices certified by Ecocert Cosmos Organic, ensuring product purity, safety and environmental responsibility.

Blending Aloe Vera with other natural ingredients like argan, lavender, rosemary, avocado, jojoba and shea butter, the collection avoids parabens, sulphates, mineral oils, silicones, phthalates, polyethylene and animal derivatives. The brand’s tagline is ‘True Beauty and Health Come from Within’ and Curaloe’s products re designed to mix natural extracts with scientific research. 

Curaloe’s launch aligns with rising demand for nature-based skincare in India. The brand’s products are now available online via its own e-commerce store and on multi-brand e-commerce platforms including Myntra, Amazon and Flipkart, catering to customers across key metros such as Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune.