Boat joins forces with music label Mass Appeal to support Dharavi’s youth

Smart wearables and audio brand Boat joined forces with music label Mass Appeal to support young artists from Mumbai’s Dharavi area under the banner of the ‘Dharavi Dream Project’ and held an audio product distribution drive.

“The gesture aimed to provide the aspiring artists with high-quality tools to pursue their musical journeys and enhance their learning experience,” announced Boat in a press release. “This collaboration reinforces Boat’s commitment to fostering grassroots talent and using music as a medium for positive change. It also marks a significant moment in the brand’s ongoing efforts to connect with and uplift India’s vibrant youth culture through meaningful, purpose-driven initiatives.”

Mass Appeal was co-founded by hip-hop artist Nas and the Dharavi Dream Project is a hip-hop music school designed to empower underprivileged children through music and creative expression. In support of this initiative, Boat distributed 60 of its audio products to students at the Dharavi Dream Project during Nas’ recent visit to India. 

Boat is run by Imagine Marketing Limited which is headquartered in India and manufactures and retails products including smart wearables, personal grooming devices, audio gear, and mobile accessories. The business describes itself as “India’s number one audio and wearables brand” and counts strategic partnerships with global businesses including Qualcomm and Dolby with backing from investors such as Warburg Pincus, Malabar Investments, and Fireside Ventures.