Luxury fashion brand Tarun Tahiliani has collaborated with director and screenwriter Reema Kagti to launch a fashion film titled ‘Timeless’ to launch its new summer wedding collection and bring together the worlds of fashion and film.
“In ‘Timeless’ directed by Reema Kagti and featuring Tarun Tahiliani’s summer wedding edit, discover how deep bonds and family turn every celebration into an unforgettable tale of eternal joy,” announced the brand on Facebook, sharing the fashion film. Tarun Tahiliani describes the video as its “first fashion film” and showcases its signature opulent occasion wear on a wide range of ages.
The film was styled by Bhawna Sharma with set production by Rama Tent House, set design by Scenografia Sumant, and photography by Hot C. Shot at Salve Farm, Kalikaar Design provided a plethora of flowers and Ashima Kapoor created classic wedding hair and makeup looks for the models.
The fashion film shows a traditional wedding celebration, with guests dancing amongst blooms. A resort wedding is shown at a beach location and guests clink glasses as they sit down for a feast. By launching its largest scale media production to date, the brand aims to increase brand visibility ahead of the upcoming wedding season and further penetrate the luxury wedding and occasion wear market.
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