Huda Beauty launches first India pop-up in New Delhi

Huda Beauty has launched its first-ever pop-up in India in partnership with multi-brand beauty retailer Tira. Located at Select Citywalk in New Delhi, the pop-up runs until May 4 and introduces the brand’s newly launched ‘Easy Bake Setting Spray,’ a long-wear product that promises to set makeup for up to 18 hours.

The pop-up’s launch event attracted 75 beauty creators from across Delhi, who explored the installation and new product launch, Huda Beauty announced in a press release. Open to the public until May 4, the space encourages customers to test the brand’s latest offering and experience Huda Beauty’s global appeal in a local setting.

The pop-up also offers an interactive space for visitors to explore Huda Beauty’s brand universe, with product trials, themed installations, and content-tailored corners designed to engage makeup enthusiasts and digital creators alike. Huda Beauty’s Easy Bake Setting Spray expands on the label’s Easy Bake range, with a formula that aims to combine performance, comfort, and staying power.

The pop-up marks a new phase of engagement for the brand in India, with an approach focused on immersive beauty experiences and community-driven outreach. For Indian consumers, the installation brings Huda Beauty’s international offerings closer to home in an interactive and experiential format.