Candere founder Rupesh Jain launches lab-grown diamond jewellery brand Lucira

Rupesh Jain, founder of fine jewellery brand Candere has entered the lab-grown diamond jewellery segment with the launch of Lucira.

Inspired by the Latin word Lucent (to shine), Lucira will focus exclusively on diamond rings to celebrate proposals, weddings, anniversaries, and personal achievements.

Lucira has currently launched online with nationwide delivery and plans to enter the offline retail market soon with flagship experience stores in key metros across India.

Commenting on the launch, Rupesh Jain, founder of Lucira in a statement said, “Our vision is to create a premium, design-led fine jewellery destination that begins online and extends into beautifully curated physical spaces. With AI-powered customization, virtual try-ons, and seamless e-commerce, we’re meeting customers where they are digitally native, value-conscious, and experience-driven.”

“Our upcoming flagship stores will bring this vision to life, blending the ease of technology with the emotion of touch. As we expand across India and into global markets, our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian,” he added.

With India’s robust diamond manufacturing ecosystem and supportive government policies, Lucira aims to make deep inroads in the LGD jewellery segment in Indian and international markets.