Jaipuria Group acquires eyewear brand Cleardekho

Indian conglomerate Jaipuria Group has acquired affordable eyewear brand Cleardekho in a full buyout deal that will see the exit of all existing shareholders within two years.

With this deal, Cleardekho will continue to operate as an independent brand under the group’s eyewear division, Jaipuria Brandz.

The group’s eyewear division currently manages premium international brands like Adidas and Ecco among others. It plans to scale operations with Cleardekho and eyeing Rs 300 crore topline within the next three years.

Commenting on the acquisition, Ruchirans Jaipuria, director of Jaipuria Brandz in a statement said, “Through this acquisition under our Jaipuria Brandz portfolio, we aim to take Cleardekho to the next level, expanding its footprint across India and setting new benchmarks in affordable eyewear retail. Our vision is to build a house of brands that lead their categories, and Cleardekho is a strong contender for that in the eyewear space.”

Shivi Singh, founder of Cleardekho added, “This acquisition marks a significant milestone in our journey. Partnering with the CK Jaipuria Group gives us the scale, operational muscle, and strategic direction we need to realize our vision of making quality eyewear accessible to every Indian.”

Founded in 2016, Cleardekho currently operates more than 100 stores across 60 cities catering to value shoppers in tier 2, 3, and 4 markets.